community strategy, community engagement, online community growth, community retention systems, member onboarding strategy, fractional product marketing, product marketing strategist, launch strategy for SaaS, community-led growth, full funnel strategy, customer retention marketing, scalable community systems, retention marketing for memberships, SaaS community consultant, coach membership strategy, monetize online community, engagement strategy for online courses, marketing systems for founders, build loyal community, behavior-based engagement, digital community strategist, content ≠ connection, loyalty over likes, community consulting services, grow community engagement, marketing for product-led brands, slack community expert, circle.so strategist, Mighty Networks engagement strategy, waitlist strategy for memberships
community strategy, community engagement, online community growth, community retention systems, member onboarding strategy, fractional product marketing, product marketing strategist, launch strategy for SaaS, community-led growth, full funnel strategy, customer retention marketing, scalable community systems, retention marketing for memberships, SaaS community consultant, coach membership strategy, monetize online community, engagement strategy for online courses, marketing systems for founders, build loyal community, behavior-based engagement, digital community strategist, content ≠ connection, loyalty over likes, community consulting services, grow community engagement, marketing for product-led brands, slack community expert, circle.so strategist, Mighty Networks engagement strategy, waitlist strategy for memberships
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community strategy, community engagement, online community growth, community retention systems, member onboarding strategy, fractional product marketing, product marketing strategist, launch strategy for SaaS, community-led growth, full funnel strategy, customer retention marketing, scalable community systems, retention marketing for memberships, SaaS community consultant, coach membership strategy, monetize online community, engagement strategy for online courses, marketing systems for founders, build loyal community, behavior-based engagement, digital community strategist, content ≠ connection, loyalty over likes, community consulting services, grow community engagement, marketing for product-led brands, slack community expert, circle.so strategist, Mighty Networks engagement strategy, waitlist strategy for memberships

You want your people to stay, scale, and spread the word.

Turning your ghosting users into brand believers.
Book a Consult

PLATFORMS WE USE

community strategy, community engagement, online community growth, community retention systems, member onboarding strategy, fractional product marketing, product marketing strategist, launch strategy for SaaS, community-led growth, full funnel strategy, customer retention marketing, scalable community systems, retention marketing for memberships, SaaS community consultant, coach membership strategy, monetize online community, engagement strategy for online courses, marketing systems for founders, build loyal community, behavior-based engagement, digital community strategist, content ≠ connection, loyalty over likes, community consulting services, grow community engagement, marketing for product-led brands, slack community expert, circle.so strategist, Mighty Networks engagement strategy, waitlist strategy for memberships
community strategy, community engagement, online community growth, community retention systems, member onboarding strategy, fractional product marketing, product marketing strategist, launch strategy for SaaS, community-led growth, full funnel strategy, customer retention marketing, scalable community systems, retention marketing for memberships, SaaS community consultant, coach membership strategy, monetize online community, engagement strategy for online courses, marketing systems for founders, build loyal community, behavior-based engagement, digital community strategist, content ≠ connection, loyalty over likes, community consulting services, grow community engagement, marketing for product-led brands, slack community expert, circle.so strategist, Mighty Networks engagement strategy, waitlist strategy for memberships
community strategy, community engagement, online community growth, community retention systems, member onboarding strategy, fractional product marketing, product marketing strategist, launch strategy for SaaS, community-led growth, full funnel strategy, customer retention marketing, scalable community systems, retention marketing for memberships, SaaS community consultant, coach membership strategy, monetize online community, engagement strategy for online courses, marketing systems for founders, build loyal community, behavior-based engagement, digital community strategist, content ≠ connection, loyalty over likes, community consulting services, grow community engagement, marketing for product-led brands, slack community expert, circle.so strategist, Mighty Networks engagement strategy, waitlist strategy for memberships
community strategy, community engagement, online community growth, community retention systems, member onboarding strategy, fractional product marketing, product marketing strategist, launch strategy for SaaS, community-led growth, full funnel strategy, customer retention marketing, scalable community systems, retention marketing for memberships, SaaS community consultant, coach membership strategy, monetize online community, engagement strategy for online courses, marketing systems for founders, build loyal community, behavior-based engagement, digital community strategist, content ≠ connection, loyalty over likes, community consulting services, grow community engagement, marketing for product-led brands, slack community expert, circle.so strategist, Mighty Networks engagement strategy, waitlist strategy for memberships
community strategy, community engagement, online community growth, community retention systems, member onboarding strategy, fractional product marketing, product marketing strategist, launch strategy for SaaS, community-led growth, full funnel strategy, customer retention marketing, scalable community systems, retention marketing for memberships, SaaS community consultant, coach membership strategy, monetize online community, engagement strategy for online courses, marketing systems for founders, build loyal community, behavior-based engagement, digital community strategist, content ≠ connection, loyalty over likes, community consulting services, grow community engagement, marketing for product-led brands, slack community expert, circle.so strategist, Mighty Networks engagement strategy, waitlist strategy for memberships

Grow Collective helps coaches, course creators, membership-based programs as well as SaaS companies 7X engagement, retention, and loyalty with the new era of full-funnel strategies.

01.

Community Strategy & Growth

Onboarding, engagement, growth + monetization & retention.
View Services

02.

Fractional Product Marketing Leadership

Positioning, GTM launch, full funnel, retention systems.
View Services
Largest paid online community managed
0
Average engagement lift across flagship projects
0 X
Users impacted via product marketing
0 M+
Member-to-member DM rate (industry norm: 15%)
0 %
Business engagement growth in 6 months
0 %
Revenue generated in a single community revamp
$ 0 K+

Behavior Builds Loyalty · Loyalty Fuels Growth · Growth Starts With Connection ·

Other teams “just post more” and chase likes.

We build behavior.

The system: product marketing, community strategy, retention loops—working as one.
community strategy, community engagement, online community growth, community retention systems, member onboarding strategy, fractional product marketing, product marketing strategist, launch strategy for SaaS, community-led growth, full funnel strategy, customer retention marketing, scalable community systems, retention marketing for memberships, SaaS community consultant, coach membership strategy, monetize online community, engagement strategy for online courses, marketing systems for founders, build loyal community, behavior-based engagement, digital community strategist, content ≠ connection, loyalty over likes, community consulting services, grow community engagement, marketing for product-led brands, slack community expert, circle.so strategist, Mighty Networks engagement strategy, waitlist strategy for memberships
community strategy, community engagement, online community growth, community retention systems, member onboarding strategy, fractional product marketing, product marketing strategist, launch strategy for SaaS, community-led growth, full funnel strategy, customer retention marketing, scalable community systems, retention marketing for memberships, SaaS community consultant, coach membership strategy, monetize online community, engagement strategy for online courses, marketing systems for founders, build loyal community, behavior-based engagement, digital community strategist, content ≠ connection, loyalty over likes, community consulting services, grow community engagement, marketing for product-led brands, slack community expert, circle.so strategist, Mighty Networks engagement strategy, waitlist strategy for memberships

$100K Revenue from One Membership Revamp

Online Fitness Membership

This fitness brand scaled to $100K+ using Grow Collective’s product marketing strategy and community management services — with 46%+ of members actively DMing one another and sticking around for the long haul.

View Client Results

8M users. 13K member communities. And a knack for building communities that don’t ghost.

I’m a Red Sox fan, marketing + community strategist, and the one you call when your engagement is broken but your calendar’s too full to fix it.

Barbara Kaplan is the founder of Grow Collective — a community strategist with 14 years experience in product marketing and a track record of building online community platforms that actually work. Her signature systems have scaled both $100K annual low ticket memberships as well as $200K monthly revenue memberships, driven 46+% member messaging rates, and supported 8M+ users across SaaS, coaching, and community-led brands.

Why GC Works
community strategy, community engagement, online community growth, community retention systems, member onboarding strategy, fractional product marketing, product marketing strategist, launch strategy for SaaS, community-led growth, full funnel strategy, customer retention marketing, scalable community systems, retention marketing for memberships, SaaS community consultant, coach membership strategy, monetize online community, engagement strategy for online courses, marketing systems for founders, build loyal community, behavior-based engagement, digital community strategist, content ≠ connection, loyalty over likes, community consulting services, grow community engagement, marketing for product-led brands, slack community expert, circle.so strategist, Mighty Networks engagement strategy, waitlist strategy for memberships

Community over here. Product over there.

No wonder your funnel leaks.

Grow Collective fixes that with systems that trigger habit-forming connection at every step.

If you’ve got people, we’ve got plans

Who We Work With (and Love to Scale)

SaaS teams + product-led brands
Circle, Mighty, Skool, Kajabi and more
Memberships + subscription models
Startups to 7-figure standouts
Influencers with group or paid programs
Online course creators + coaches
Founders launching or scaling offers

Redefining strength

Onboarding, engagement, growth + monetization & retention.
Positioning, GTM launch, full funnel, retention systems.

Q&A

The FAQs

Product marketing drives conversions, retention, and customer behavior. Getting people to buy and keep buying. Brand marketing builds awareness. At Grow Collective, we prioritize product marketing strategy and community strategy to create a new kind of brand loyalty with a full funnel system that scales.

Traditional community management focuses on content and moderation. What we do at Grow Collective is deeper: strategic community management services + the insights of product marketing designed to drive engagement at every touch point, retention loops, and long-term growth. Think systems, not just posts.

Overall, we operate as a fractional marketing agency. Usually stepping in as your strategic brain across product marketing, community strategy, and specializing in retention systems. If you need launch support or long-term structure, we bring 14 + years of experience without the overhead.

We’ve built scalable systems across the best online communities like Slack, Mighty Networks, Circle, Discord, and Discourse to custom online community platforms. It’s not about the tool, though. It’s how you structure and set up the systems. That’s where our product marketing meets community expertise.

For founders ready to grow brand loyalty, not just leads.
Welcome to The Collective.

(The group chat’s better here.)
Peek the work
Book a consult
community strategy, community engagement, online community growth, community retention systems, member onboarding strategy, fractional product marketing, product marketing strategist, launch strategy for SaaS, community-led growth, full funnel strategy, customer retention marketing, scalable community systems, retention marketing for memberships, SaaS community consultant, coach membership strategy, monetize online community, engagement strategy for online courses, marketing systems for founders, build loyal community, behavior-based engagement, digital community strategist, content ≠ connection, loyalty over likes, community consulting services, grow community engagement, marketing for product-led brands, slack community expert, circle.so strategist, Mighty Networks engagement strategy, waitlist strategy for memberships

Grow Collective helps membership-based businesses, coaches and SaaS brands scale engagement, loyalty and revenue through full-funnel community growth, product marketing and monetization strategies.

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Contact

✉️ Email: hello@growcollective.co

🌎 Serving Globally

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